Lumnitek Test Moodle

A one-week course to teach a student what they need to get certified for drone aviation.

Marketing is the process of creating and delivering goods and services in response to customer wants and needs, building loyalty among your customers. Put simply, the purpose of marketing is to acquire and keep customers by surprising and delighting them with your product or service, turning customers into brand evangelists. It is one of the most important business activities because it has direct impact on an organization’s effectiveness and profitability, blending both analytics and creativity. Marketing is vital for all organizations – whether for-profit or nonprofit – attempting to influence all types of customers – whether end consumers or business buyers. This course provides a comprehensive overview of the marketing function within an organization. We will begin by defining marketing and discussing the marketing process. With this background, we will challenge ourselves to understand the marketplace and how customers decide when to select, acquire, use, and discard specific products and services. Next, we will carefully explore the way marketers use this information to design a customer-driven strategy and make marketing mix decisions related to product, pricing, promotions, and distribution.